2019 Articles

Harrison Beacher: Leading With Charisma and Character

Harrison Beacher, the Founder of The Harrison Beacher Group and Managing Partner of Coalition Properties Group, Keller Williams Capital Properties in DC, is known for his charismatic personality and generous spirit. He is a natural motivator and has embraced the leadership role of his dynamic, community-focused, full-service real estate teams.

The Harrison Beacher Group is enjoying the rewards of their comprehensive team approach to real estate. They finished the 2018 calendar year with 70 transactions, $30 million in sales volume, and just over $800,000 in gross commission income earned. 

Harrison expanded his brand and joined forces with two friends to form Coalition Properties Group. This new alliance combines the momentum of three ambitious, forward-thinking partners to maximize exposure and opportunities in the DC, Maryland, and Northern Virginia markets.

Harrison has worked as a full-time realtor since graduating from college. He says being a native Washingtonian has been an advantage for expanding his business. “My superpower is building relationships, and when I do that right and provide value to people, I earn their referral business,” he asserts. “I’m so fortunate to have a larger than normal network from being a native Washingtonian who stayed in town for high school and college.” 

Harrison graduated from St. John’s College High School and later from Georgetown University. He earned a bachelor’s degree, majoring in studio art with a concentration in photography and digital art and a minor in theology. He also carved out time to play football and held leadership roles in numerous student organizations, all while working at the campus bar The Tombs and running a supply delivery business. He currently lives in the Michigan Park neighborhood of Northeast DC with his wife, Lindsay, and their two dogs, Andi and Ziggy.

Harrison has a talent for bringing people together and building relationships through shared experiences. He is tireless in his service to the DC community and the real estate industry as a whole. Harrison is a highly sought after national speaker, traveling across the country to share insights on real estate marketing, young professionals, real estate sales maximization, networking, social media optimization, and reaching millennials by capitalizing on that demographic’s mindset.

When he joins an organization, he is not content to blend into the background. He jumps in at full speed with the same commitment and contagious energy he brings to all aspects of his personal and professional life. His goal is to positively change lives, careers, and communities through real estate and the opportunities it provides.

Harrison was appointed to the 2017–2019 Board of Directors for both the Greater Capital Area Association of Realtors® (GCAAR) and the DC Association of Realtors® (DCAR), where he assists with coordinating professional development, networking, and community service events for local realtors. He was honored by the National Association of Realtors® (NAR) and included in Realtor® Magazine’s “30 Under 30” Class of 2016. Harrison was also appointed to the National Association of Realtors Young Professionals Network (YPN) National Advisory Board for the 2019–2020 term as the RPAC participation chair. In 2015, Harrison was honored by the DC Housing Finance Agency (DCHFA) as their “Realtor Partner of the Year” for his efforts to promote the DC Open Doors program, which offers affordable mortgage solutions and down payment assistance for first-time buyers in DC.

In addition to striving to make a social impact on his industry, Harrison also devotes his energies to serving the people of his community, especially the youth. Harrison sits on the Board of Directors and is a founding member for FILS (First in Life Science program), a non-profit that focuses on providing STEM educational opportunities to underserved elementary school students of color in DC.

In January 2019, Harrison was named vice president of NextGen, a Keller Williams initiative which focuses on cultivating a group of innovative young leaders to get involved within their community, as well as the DC metro area real estate market. The initiative serves as a vehicle to facilitate networking and professional and personal development within that group. “As we prep for the future of the real estate industry, we are looking to attract Realtors® who are connected, conscientious, hungry, and prefer to be in a growth-focused environment. We’re working to create a place where they want to be, then provide them with the tools and support to achieve their goals,” Harrison explains.

As he approaches his 11th year in real estate, he reflects on success and the importance of being an engaged and productive member of the community. “Success means having the freedom to live life on your terms and empower those who work with you to do the same,” he says. 

Harrison and his sales teams are passionate about giving back to the communities they serve. They frequently participate in clothing and food drives, volunteer for numerous charity events throughout the year, and raise thousands of dollars through their combined efforts. 

Harrison is most passionate about connecting real estate professionals with organizations and non-profits that serve individuals experiencing homelessness. “We are the stewards of homeownership. It makes sense that in an industry dedicated to finding homes for people, we should be committed to finding homes for everyone.”

He also points out that a natural by-product of the real estate industry is tremendous excess and waste, such as building materials from renovations and new construction, as well as household items, pantry goods, and discarded furniture from moving and downsizing. Partnering with several organizations provides a way to reuse, donate, or repurpose those items. Harrison’s ability to see the needs of others and coordinate within his business and personal networks is the key to making those transactions happen.

Harrison’s approach to community service is not “all work and no play.” On the contrary, he shares that for almost every event he organizes, whether it’s for business or fun with friends and family, his goal is to make it a fun experience while raising awareness and collecting donations for a charity. “We call it ‘Party With a Purpose!’” he smiles. 

“It makes sense. Real estate is an industry built on networking, and it’s an efficient way to combine both goals. My wife and I also host several events at our home with the same objective,” Harrison says. 

One theme that seems to generate the best response is his Tacky Sweater Parties. “We’ll have client appreciation get-togethers, Realtor® association events, and holiday parties with family and friends, all centered around who can come up with the tackiest sweater. But, we also ask them to bring a sweater or clothing item to donate as well — a normal sweater!” he laughs. In addition to collecting items to donate to local charities, the event serves as a way to raise awareness of the needs of that organization and how others can help.

Another fundraising favorite that Harrison and his wife love to host is the “One-Pot Supper Night,” which benefits Martha’s Table. This city-wide annual campaign is organized by Martha’s Table of DC to make people aware of the hundreds of people who go hungry every day and address the reality of food insecurity that confronts thousands of families in the DC area. The organization has worked for nearly 40 years to support healthy children, strong families, and thriving communities by increasing access to quality education programs, healthy food, and family supports. 

Harrison’s business philosophy is simple: Focus on building relationships and helping other people. He lives his truths by example and has learned that achieving your goals is a natural result when you live by your core principles. Just mix in an outgoing personality, charismatic disposition, and positive outlook, and you’ve got the perfect recipe for success.

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