2019 Articles

Marjorie Dick Stuart: Let Your Life Be Your Brand

Marjorie Dick Stuart of Keller Williams Capital Properties stands out from the crowd. She is as colorful and unique as her exotic pet lizard ‘Spike,’ an Asian Water Dragon—which is why it makes perfect sense that she has used this image on all of her marketing materials.

 Marjorie is not afraid to be different. It’s part of her persona and lifestyle and the cornerstone of her imaginative and innovative approach to marketing. “You don’t need to do what everyone else is doing. Make your own sales model, create your own logo—be you! Let your life be your brand. And if you have a pet lizard, use it!” she smiles.

Marjorie works closely with her husband and business partner, Bill, to come up with novel marketing strategies. The company’s marketing materials are sophisticated and have been integrated into her online presence. She says one of the most essential tools in marketing is effectively using video. “It’s the number one thing that has changed the quality and frequency of my phone calls.”

Marjorie’s video blog series “What’s Working Now” is filled with real-time tips for neighborhood buyers and sellers. It can be watched on Facebook LIVE every Tuesday at 2 p.m. or viewed at MarjorieDickStuart.tv. She also emails video links to her subscribers as another way of touching base with her clients.

 The Washington Post featured Marjorie in a series focusing on creativity in real estate sales and highlighted three of Marjorie’s personal “Under the Radar” success stories. She was also asked to be a guest expert on the Washington Post’s live web-chat Q&A and was featured on the “Success Today” television program, which aired on ABC, NBC, CBS, and FOX affiliates across the country.

Marjorie is not afraid of a challenge and meets obstacles head-on. More than 40 years ago, she was injured in an accident at a neighborhood fair in her hometown of Levittown, Pennsylvania. It took six years to reach a settlement in which she was awarded $2,100. That was just the incentive and cash she needed to strengthen her resolve to load up her yellow Toyota Celica and head off to Washington, DC, in search of a new adventure.

 Finding a job would be the next challenge she faced. When Marjorie saw an ad hiring waiters for the Top of the Town restaurant at the Prospect House in Rosslyn, she marched into the restaurant to apply. At the time, high-end restaurants usually hired only men as servers. Never one to be stereotyped or take ‘no’ for an answer, she challenged the manager to watch her prepare a table-side flambé meal and did it far better than any of his waiters. She got the job!

 Her decision to go into real estate happened quite by chance. One day she saw her roommate’s boyfriend studying for his real estate exam. They discussed what was required to do well in the industry and the potential for making money, and she was immediately intrigued. She knew she had the skills to excel in that type of environment, and her instincts were right.

She got her license and launched her real estate business in 1980. In her first twelve months, Marjorie sold nineteen properties, whereas the typical agent perhaps makes just two or fewer sales a year.

 “I just worked hard, constantly asking,‘What do I do next?’ and then went out and did it. You’re going to screw up, you’re going to make mistakes, but learn from them and move on. Roll up your sleeves and get dirty. When you’re prospecting for business, don’t spend too much time getting ready to get ready. Jump in! The water is warmer than you think!” she advises.

 Marjorie jumped in feet first without trepidation and quickly earned a reputation for her extraordinary negotiation skills. Her bottom line is to ensure her clients have their best shot to beat the competition for their dream home or to get more money when it is time to sell. Her clients also know they can count on her to uncover “off-market” hidden gems. Together with her husband, they have steadily grown their business year after year, even withstanding the 2008 economic collapse—one of the most challenging real estate markets in history.

 Last year, Marjorie’s total volume was $42 million, solidifying her place among the top 1 percent of real estate agents in North America! She is the No. 1 Agent in the Keller Williams DC/Maryland Region and the Top Agent at  Keller Williams Capital Properties.

 Marjorie is recognized annually by Washingtonian Magazine as a Top Producer and was named a 2018 Best Agent. She also was named as one of the “100 Most Influential Real Estate Agents” by Real Estate Executive Magazine and was a featured speaker at its Real Estate Summit in Atlanta.

 Along with Brian Tracy, Marjorie co-authored the best-seller “UNcommon” and was honored by the National Academy of Best-Selling Authors with a QUILLY Award in Hollywood. She received an EXPY Award from the National Association of Experts, Writers & Speakers for her “Success Today” television interview. She is actively engaged in her community and was honored with the Benjamin E. Cooper Award by Friendship Place. She also serves on the Cleveland & Woodley Park Village Board.

 Marjorie’s current passion is to use her experience and expertise to help upgrade the real estate industry. “I don’t want to see agents do what I did—work 100 hours a week, burn out, and quit. No agent should have to go through that. At one point, I quit completely. But when I came back, I was determined to work differently, only with people who genuinely wanted my help. I changed my attitude, changed my business style, and tripled my income. That’s what prompted Bill and me to create the Ambitious Agent Network. We show Ambitious Agents all across the country ‘How To Grow Your Business Without Wrecking Your Life.’ We train and mentor agents around the country. Be sure to check out AmbitiousRainmaker.com for more information!”

The message resonates with agents. Recently, Marjorie was invited to speak at the Keller Williams Family Reunion, a gathering of over 30,000 agents in New Orleans. Her Sunday morning presentation drew a standing-room-only crowd of more than 800 agents.

 Marjorie manages her work/life balance by not constricting herself into tight little corners. Her life is messy, and she likes it that way. It’s a fast-paced, lively blend of work and play. “I mix it up,” she states. “I intertwine my business, pleasure, and family around one another. Many sales were done on the baseball field when my son played for Emory University. And client’s questions are often answered from the many places life takes me, whether it’s Nairobi, Kenya or the Galapagos Islands. Just recently, we celebrated our 25th wedding anniversary in Bonaire. I got five referrals during the trip!”

 For Marjorie, real success is when you can exceed your goals while keeping everything in perspective. “It’s about enjoying every day with gratitude, having the ability to serve others, and in return have food, shelter, and clients who truly appreciate a job well done, all while being able to enjoy my family and travel,” she shares.

 She says her dream would be to create a nationwide training/coaching business and work from someplace surrounded by crystal blue water, swaying palm trees, and lots of iguanas and other exotic animals. “Ultimately, I would like to be remembered for my generosity, love for my family, respect for the planet, and my master negotiating skills. Oh—and my love of lizards!” she laughs.

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