In 1982, Joan Stansfield, or “JoJo,” of Stansfield Signature Real Estate at Keller Williams Realty, first dipped her toes into the real estate business. She was young, recently married, and was just beginning her adult life. While she enjoyed her work in real estate, she eventually moved on; the health challenges that arose during pregnancy proved to be too much. It would be another 25 years before she would return to real estate and realize her potential.
In the ensuing years, JoJo worked a variety of jobs. She worked in the White House under several presidents, as an assistant for high-powered business executives, and later climbed the corporate ladder in human resources for several start-ups. For 18 years, she balanced her career and her role as a single mother.
“During that time, I had a close friend who was my first REALTOR®. I remember saying, ‘Gosh, I want to be a REALTOR®, too.’ She said, ‘Trust me. You’re a single mom. It’s too demanding and requires that you work nights and weekends.’ So I put it on the back burner, hoping I could come back to it one day.”
Then, decades later, “one day” arrived.
“I remarried in 2005, and after working for several IT start-ups and laying off those who I had recruited, I realized that I wanted to be in charge of my own destiny,” JoJo reflects. When a friend suggested that she get her real estate license, something clicked. She remembered her dream from decades prior. “It was a God thing. Click. I realized at this stage of my life, I can finally launch my real estate career.”
In 2007, JoJo officially launched her career as a REALTOR®.
From the Ground Up
In 2007, the market was entering one of the most challenging times in recent memory. But JoJo remembers the slow pace as an opportunity to learn. Nothing came at her too quickly, and she took advantage of the extra time to shadow agents and educate herself. She got her business off the ground by helping renters. “I realized renters needed love too. Most agents don’t want to do rentals because there’s no money in it. I did 50 rentals in one year. It was opening doors. I learned negotiating and customer service. Those renters are still buying, selling, and referring. They never forget how much I helped them way back.”
Today, JoJo’s business is booming. Over 95 percent of her business comes from referrals, and her team continues to grow. Her husband, Jeff, is also a licensed agent and helps on the back end. As of September 2021, JoJo has closed over 60 transactions for over $40 million, year to date.
Beyond the Transaction
Outside work, JoJo describes herself as having a servant’s heart and a passion for pleasing God. She lives on the water and loves spoiling clients by entertaining them with boating, kayaking, crabbing, and more. She has two granddaughters, two dogs, and is devoted to giving back to charities.
“Never in my wildest dreams did I think I’d reach this level of success,” JoJo beams. “Real estate is super stressful. It’s not simple, but it’s easy, and if you love people, it’s a total joy.”
JoJo met her “match” online 15 years ago and realized real estate and love are inextricably tied together. “Ten-plus years ago, the thought came to mind: ‘Need a house? Need a spouse? Let JoJo help you with the click of a mouse®.’ It stuck in my head and later became a reality and a trademark!”
Today, JoJo runs a hilarious and educational podcast called Listed4Love®. “I’m not a matchmaker but rather an encouragement and influencer. Do you need someone to help you with a captivating profile? Get great photos? Go online with confidence? I can help. There’s a lid for every pot. I know how to stage a house, and I know how to stage a person. I hope one day, Listed4Love® takes off and makes a difference in many people’s lives.”