A Buffalo, New York, native, Todd Pede originally moved to Maryland a decade and a half ago. His original plan was to work alongside his uncle in the landscaping business. However, after meeting his wife, Laura, who worked in the mortgage industry, Todd shifted gears. Todd has now worked in the mortgage industry for 10 years, and during that time, he’s proven that he is one of the area’s best. Today, Todd is a branch sales manager at First Home Mortgage, where he runs a team of five.
“In the last few years, we’ve grown exponentially,” Todd says. “The team now consists of myself, Natasha Bauer (production assistant), Rich Nolte (production assistant), and two part-time people that help out with admin and marketing. 2019 was our best year ever, then in 2020, we doubled it. This year we are up 25 percent from last year. It just keeps going, which isn’t a bad thing.”
We last featured Todd in Real Producers back in 2019, and we caught up with him to chat about the state of the real estate market and what’s new in his business and personal life.
Real Producers: What’s your view on the state of the local real estate market?
Todd: Obviously, the shortage of inventory and low interest rates is an economic driver, pushing prices up. More so, it’s the shortage of inventory, and I don’t see a quick fix to those inventory levels any time soon. The larger thing you may see is buyer fatigue and eventually interest rates rising, which will hopefully cool the market off from these wild and crazy escalations happening… I think springtime next year will be a little bit easier, maybe even going into the end of this year. But I think it’s going to be a year or two before we really see any relief.
Real Producers: What’s going on in your personal life?
Todd: My kids are going into fifth and first grade. It’s so much fun to see them grow. They are getting more competitive with sports now. Both are into travel soccer (my wife jokes that I’m more excited about this than they are). Life revolves around my wife, my kids, my friends and family, and work — likely in that exact order too. Seems like life is pretty great now. Let’s hope we can keep that going!
Real Producers: So you compete in marathons and triathlons, correct? Tell us about that.
Todd: I picked up running completely by accident. Honestly, I was never into it until about 10 years ago. First, I started riding a bike just for fun, then it turned into a way to get back in shape and healthy. That eventually morphed into running and, for a short time, [then] triathlons. As time has gone on, I seem to gravitate to a new challenge every couple of years, and now I’m currently running ultra marathons. My latest “challenge” is to get into hiking and climbing. My goal is to climb to the top of Mt. Denali in Alaska by the time I turn 50.
Real Producers: How does this training impact your mindset?
Todd: I like it because it’s incredibly hard. You can quit at any time. So it’s all personal willpower, just like anything, even with work. Real estate agents are the same way. We’re 100-percent commission. You have to be self-motivated, driven on your own. There’s nobody to do it for you. Training is also a great time for me to unplug and just be with myself. I use this time to listen to books or speakers since I struggle to find time to do it during my day. I guess it’s my form of meditation. One of my favorite speakers, Inky Johnson, has an incredible story about his life, but one of the main takeaways is how he still lives his life today. He lives by the philosophy to “empty the bucket” each day. He feels an obligation to give the people around him the best version of himself each and every day. I’ve tried to adopt that same mentality, although some days I look back and think I could’ve done better.
Real Producers: And how does it affect your business?
Todd: It’s all about habits. Success isn’t a place you get to and say, “Hey, I’m here.” It’s a habit. It’s a process. It’s something you have to do every day. The success you achieve is a byproduct of all the discipline, habits, and things you do every day.
Real Producers: What does the future hold?
Todd: We’re continuing to grow. We want to continue to grow our purchase business and are looking to hire a new team member this fall or winter. We’re also growing our branch. I’m one of five managers in our branch, which did $1.2 billion in sales last year. That’s bigger than some local mortgage companies. We want to continue to grow with more loan officers and the people we have doing better business.
For more information, please visit www.toddpede.com.